About Choithrams
Choithrams is one of the UAE's most established supermarket chains, founded in 1974 and now operating more than 55 supermarkets across the country — including nine stores in Abu Dhabi and a flagship location in DIFC, Dubai. Trusted by generations of UAE families, Choithrams is positioned as a mid-to-premium quality supermarket with a strong focus on fresh food, international grocery brands, and a welcoming shopping environment. The chain completed a landmark price reset in 2025, cutting prices on approximately 10,000 essential products following a major customer survey of nearly 8,000 shoppers.
Choithrams publishes regular weekly promotional catalogs and runs an active loyalty programme called Bounz, which rewards customers with points on every purchase that can be redeemed against future shopping. The retailer's weekly leaflets typically go live on Thursdays and cover fresh produce, chilled foods, international packaged goods, and household items. Choithrams stores are particularly popular with the UAE's Western and South Asian expatriate communities for their broad imported food selection and consistent product availability.
What to Watch For in Choithrams Catalogs
- •International & Specialty Foods: Choithrams carries one of the broadest ranges of imported Western, Indian, and Asian grocery products of any UAE supermarket chain — periodic promotions make this a great time to buy specialty ingredients.
- •Fresh Produce & Bakery: Choithrams' fresh fruit, vegetable, and bakery sections are consistently high quality, with weekly promotions on seasonal produce and fresh-baked items.
- •Chilled & Ready-to-Eat Foods: A strong selection of chilled ready meals, deli items, and fresh juices features in Choithrams catalogs, with regular half-price promotions on near-date stock.
- •Personal Care & Health: Premium personal care brands and health food products (organic, gluten-free, protein supplements) are stocked and discounted seasonally.
- •Essential Everyday Items: Following the 2025 price reset on 10,000 products, Choithrams now offers significantly improved value on everyday essentials — check the 'Price Reset' shelf tags for ongoing savings.
Shopping Tips for Choithrams
- •Join the Bounz loyalty programme (available in-app or in-store) — points accumulate on every purchase and are redeemable for shopping discounts, making it one of the more rewarding supermarket loyalty schemes in the UAE.
- •Choithrams' 2025 price reset on 10,000 essential products means everyday prices are now more competitive than in previous years — compare across your usual weekly basket items.
- •Weekly promotions launch on Thursdays — Choithrams' catalogs are particularly strong on fresh produce, chilled foods, and international grocery brands in that first wave.
- •The DIFC and other premium-location branches tend to carry the widest specialty food ranges — ideal for finding imported products that are harder to source elsewhere in the UAE.
- •Choithrams' Ramadan promotions are well-curated for both South Asian and Arab shoppers — look for discounted hamper ingredients, sweets, and Iftar essentials during the holy month.
All Choithrams catalogs on this page are sourced directly from official retailer publications. Prices and offers are valid for the catalog period shown. Found an expired catalog? Let us know.
Choithrams Catalogs (14)
Tuesday's Super Savers from Choithrams until 4th August
Tuesday's Super Savers from Choithrams until 21st July
Tuesday's Super Savers from Choithrams until 14th July
Fresh Offers from Choithrams until 12th July
Tuesday's Super Savers from Choithrams until 16th June
Tuesday's Super Savers from Choithrams until 9th June
Fresh Offers from Choithrams until 7th June
Tuesday's Super Savers from Choithrams until 2nd June
Tuesday's Super Savers from Choithrams until 2nd June
Tuesday's Super Savers from Choithrams until 26th May
Tuesday's Super Savers from Choithrams until 19th May
Fresh Offers from Choithrams until 17th May
Tuesday Super Savers from Choithrams until 12th May
